In a recent post from, smart speaker usage is projected to rise at a compound annual growth rate of nearly 48% to include over 76 million users by 2020. Popular smart speakers like Amazon’s Echo are speeding up market adoption of voice searchĪ study from shows that in 2018, over 34 million smart speaker devices were sold in the U.S., with 2019 sales projected at 36 million units. But voice technologies have drastically improved, and new hardware like Google Home and Apple HomePod is now moving into the marketplace, with other tech giants rushing to release their own smart speaker technology and integrations to keep pace with consumer demand. Early products such as Alexa and Siri were merely novel and entertaining at first it was fun to ask Alexa silly questions just to see how “she” would respond.

Smart speakers are becoming more commonplace in households around the globe.

According to an Adobe Analytics survey, the most common voice searches on smart speakers are asking for music (70%) and the weather forecast (64%), followed by fun questions (53%), online search (47%), news (46%), and asking directions (34%).Įmerging Trends in Voice Search Smart Speakers Drive Voice Search Adoption.

A 2018 study from BrightLocal found that 58% of consumers used voice search to find a local business in 2017, and 46% of people using voice search daily are searching for local business.Among smart speaker owners who regularly use them, 62% will make a purchase using voice technology in the next month. 25% of these people keep them in their bedroom, while 22% keep a smart speaker assistant in their kitchen. According to Google, 52% of smart speaker owners keep them in a common room such as a living room.1 of every 4 American homes equipped with Wi-Fi owned a smart speaker in 2018, according to Nielsen.According to NRP and Edison Research, 1 in 6 Americans owned a smart speaker in 2018.Voicebot.ai reports that over half of all adults have used voice search, with 33% using voice search monthly in early 2019, jumping up from 25% in 2018.A Gartner study predicts that 30% of all browsing sessions will include voice search by 2020.ComScore reports that more than half of all smartphone users are engaging with voice search technology in 2020.eMarketer predicted that over a third of the US population (111.8 million people) would use a voice assistant monthly in 2019, up 9.5% from 2018.Google reports that 27% of the online global population is using voice search on mobile.Here are the top voice search statistics and trends to watch in 2022: Top Voice Search Statistics for 2022 It is estimated that in 2020, more than half of all smartphone users engaged with voice technology on their device.Īs voice search technology keeps improving, and connected devices keep adding and enhancing voice-enabled functions, digital marketing pros can study the latest voice search statistics to identify new trends that reveal how the search habits of their customers continue to change moving forward. Current statistics show that 41% of adults use voice search at least once per day. However, improvements in speech recognition technology have thrust voice search to the forefront of search marketing. Introduced by Google in 2011, voice search was initially more of a novelty than a feature that users relied upon at the time.

To capitalize on its rapid rise in popularity, SEO strategists must identify emerging trends in voice search statistics. As voice search technology has leaped forward in recent years, the way many of us search online is changing. In the digital world, significant innovations seem to change how we all use the internet.

Google voice desktop client 2017